Behind capacious reduction MICE there are capital letters of the basic directions of business tourism - meetings, incentive corporate actions, conferences and exhibitions (Meetings, Incentives, Conferences and Exhibitions). For last years the MICE-sector of the Russian industry of tourism shows rapid growth and intensive development.
     Well organised incentive tour remains in memory of employees for long time, raising their loyalty of the company and labour productivity increase in sales, creation of favorable atmosphere in collective.
     In the latest time we can observe occurrence of the specialised companies working exclusively in sphere MICE. Their purpose is successful carrying out of any corporate actions. Every year the most professional travel agencies of Russia realising value of business tourism, open the departments serving MICE-sector.