The international Council about tourism and travel (WTTC) has carried Russia to ten Top countries, where to 2017г. demand for tourism and a trip owing to increase of economic indicators grows especially considerably. The USA, China, Japan, Germany, the Great Britain, France, Spain, Italy, Russia, Canada have entered at the Top:. Thus, according to the International Currency Fund, the number of business trips from Russians will grow the rates exceeding all over the world.
The industry of meetings also known as «business tourism», becomes more and more large business in Russia. Objectively to measure turns and indicators of this branch while it is difficult because of its complex character, however experts converge that the industry of meetings steadily grows in Russia.
The term "business tourism" has strong taken roots in Russia though to consider this term exact enough - incorrectly. All over the world use concept MICE – Meetings, Incentives, Confences, Exhibitions. In Russia the term "the industry of meetings" is more correct to use.
The market segment "the industries of meetings" in the world has powerful value. Sixty percent of world tourism it is necessary on the given branch of tourism. From 55 % to 60 % of places in hotels worldwide it is filled just at the expense of business trips.
To Russia in 2004 with the business purpose has driven 2,7 million foreigners. From Russia with the business purpose of a trip abroad has the same year made 2,2 million persons. At all impressiveness of these figures, the authoritative foreign organisations, say, such, as ICCA (International Congss and Convention Association – the International Association of the congresses and congresses), following the results of 2005 has put Russia by quantity of the spent congresses only on 39 place. Among world cities Moscow managed 88 place, and to Petersburg – 87.
Let's consider specificity of the corporate consumer tourist and конгрессных services in Russia. Until recently our corporate client was distinguished by ignorance of that the industry of meetings can offer them. Now level of knowledge of corporate clients has considerably grown. Actually many of them have approached to конгрессному to tourism through evolution from corporate parties at offices or restaurants. To That we observe today also original "mix" of the companies working in the market of the industry of meetings. Among them, of course, the tour agencies which have created special corporate departments. The tour agencies which are engaged in insentiv-tourism (the incentive trips ordered by the companies). The companies which were engaged in the organisation of "holidays", analogues of a congress bureau (because in the western understanding of a congress bureau in Russia besides it is few) were connected To them. The big taste to the industry of meetings was felt by many hotels because for them the congresses are a loading not only numbers, but also conference halls, restaurants, business centres. Let alone that there is a big "wholesale" arrival of visitors. The industry of business meetings brings to cities, at least, four times more means, than from the organisation of any other mass actions.
Let's analyse the market of business meetings from the point of view of the seasonal prevalence factor. On the one hand, congress tourism is out of weather. But, on the other hand, the Russian companies gravitate recently to carrying out of corporate actions in a high season though it and manages it more expensively. As a result we have such a scheme on seasons: January-March – 14 %, April-June – 44 %, July-September – 30 %, October-December – 12 %.
The most important reasons containing growth of the industry of business meetings in Russia the following: preparation of qualified personnel, adjustment the relation of the companies with «power branches» for the joint decision of thorny questions, the decision of such questions, as a condition of roads and a stopper, adjustment of statistics and marketing researches, unsystematic marketing activity and the complicated procedure of reception of visas. |